Cars made with Success and Passion

Audi A3 Sportback g-tron – CNG consumption in kg/100 km: 3.6-3.3; combined fuel consumption in l/100 km: 5.5-5.1; combined CO2 emissions in g/km (CNG): 98-89; combined CO2 emissions in g/km: 128-117

The Audi group is one of the most successful manufacturers of premium automobiles, supercars and sporty motorcycles. In the 2016 fiscal year, the Audi Group delivered a total of 2,088,187 vehicles. This figure included 1,867,738 Audi core brand models, representing a 3.6% increase in deliveries to customers. The Lamborghini brand supplied 3,457 vehicles to customers, and Ducati supplied 55,451 motorcycles. The Audi Group increased its sales revenue by 1.5% in 2016, to €59,317 million. Operating profit reached €3,052 million, with an operating return on sales of 5.1%.

“Vorsprung durch Technik” – also applies to Sustainable Business

For Audi, corporate responsibility means taking account of economic, ecological and social factors in all decision-making, with the aim of securing a long-term competitive edge. In 2016, with our Strategy 2025 we focused on three major trends: Digitalization, Sustainability and Urbanization. This strategy is Audi’s roadmap for the future. We are pursuing the mission of increasing the sustainability of our vehicles and services along the entire value chain. In addition to our commitment to new drive technologies, we are also investing in carbon-neutral fuels – Audi e-fuels. We will continue to cut our production’s environmental footprint, while working on material cycles that leave no room for waste. And our demand for sustainability will feed into our supply chain. We have defined specific targets for each of these issues in Strategy 2025.

2016 Highlights

“Spend 30 minutes for 400 km – fast and simple battery charging”

Audi e-tron quattro concept (concept car 2015)

Key technology for an electric mobility breakthrough

Fast and simple battery charging – including charging on the go – is a key requirement for achieving a breakthrough in electric mobility. With its partners in the Charging Interface Initiative (CharIN) e.V., Audi is supporting common technical standards in the form of the Combined Charging System (CCS).

The Combined Charging System (CCS) makes it possible to charge electric cars with alternating current (AC) or direct current (DC) using a standardized charging interface known as the Combo plug. This technology is already fitted on the electrically powered Audi e-tron quattro concept car, which is capable of traveling more than 400 km on a 30-minute charge. That increases to over 500 km if the battery is charged to full capacity.

Piloted Driving is Safer Driving

Around 90% of all accidents are due to human error. Audi already offers an extensive range of driver assistance systems to help individuals drive more safely and efficiently.
In the new Audi A4, for example, intelligent driver assistance systems keep drivers safe when turning across traffic at intersections, help with evasive maneuvers in potential accident situations, warn of cross-traffic when reversing, provide parking assistance and ensure that occupants do not overlook approaching traffic when exiting from the vehicle.
In the near future, Audi will also implement highly automated driving technologies. This will mean that in certain situations, the car will – for the first time – be able to take full control of the driving process. Audi refers to this as “piloted driving”. The next generation of the Audi A8 will feature piloted driving in stop-go traffic on motorways at speeds of up to 60 km/h.

Audi has further expanded its expertise in the development of piloted driving with the “Digital Motorway Test Bed” initiative.  The premium carmaker is testing new technologies for piloted driving and car-to-x communication, as well as safety and usability features, in real-world traffic conditions on the A9 motorway between Nuremberg and Munich. The Vehicle-to-Infrastructure (V2I) communication project connects cars to smart traffic signs that can update to indicate speed limits, traffic jams or road blocks.

Audi e-tron quattro concept (concept car 2015)

Audi e-tron quattro concept: sporty, efficient, practical

With the Audi e-tron quattro concept, Audi is demonstrating how far its electrification strategy has already advanced. Three electric motors with a combined output of up to 370 kW provide quattro four-wheel drive and electric torque vectoring, which distributes the drive power between the rear wheels as required. At a 150 kW DC fast charging station, it only takes around 50 minutes to charge the battery for a total range of more than 500 kilometers. But the concept model is also equipped with Audi Wireless Charging (AWC), an alternative approach that uses inductive (contactless) charging. This charging method could not be more convenient – for example, maneuvering the Audi e-tron quattro concept into the correct position over the charging pad can be left to the piloted parking system. And provided the sun is shining, the large solar roof supplies extra charging power.
At speeds of 80 km/h and more, electrically controlled aerodynamic aids on the hood, sides and rear of the vehicle improve airflow by directing air through and around the vehicle as required. Vertical spoilers on the side panels and the fully enclosed floor pan with newly designed microstructures make a further contribution to reduced drag.

Stakeholder Dialog

Audi listens to the opinions and suggestions of relevant stakeholders as a guide for the ongoing development of the company’s business strategy. This dialog provides Audi with key pointers for long-term sustainability projects. A series of smaller scale opportunities for dialog will allow us to engage in greater depth with stakeholders in the future.

The third Audi Stakeholder Forum took place in Brussels last year. Politicians, business representatives and academics discussed the opportunities and challenges of e-mobility. These included prioritizing the expansion of the charging infrastructure, as well as finding suitable business models for the future. 
The first Audi Dealer Dialog 2016 in Ingolstadt also addressed the topic of sustainability. Audi discussed sustainability projects and initiatives with senior managers and dealership advisors. 
Abroad, Audi México held its first Stakeholder Dialog in Puebla. The discussion focused on regional engagement and interaction between the company and its local stakeholders.

Responsibility Perspective

The “Responsibility Perspective” series of lectures offers Audi employees the opportunity to share ideas on the subject of sustainability with NGO representatives, academics and politicians. Events organized in 2016 focused on issues of central relevance to Audi’s long-term viability: future mobility, responsible corporate management, digitalization and the transformation of the working environment. Professor Stefan Schaltegger, Head of the Center for Sustainability Management at Leuphana University in Lüneburg was among the keynote speakers invited. He talked about sustainable and ethical business practices in corporations. Professor Michael Bargende, Head of the Institute for Internal Combustion Engines and Automotive Engineering (IVK) at the University of Stuttgart, spoke about powertrains of the future. His discussion focused on the question “Is e-tron the diesel killer?”


Industrial Inclusion Award 2016

AUDI AG has been presented with the Industrial Inclusion Award 2016 in the “Group” category, for its exemplary integration of people with physical disabilities. The award, which is sponsored by the Federal Ministry of Labor and Social Affairs, is presented by an independent expert jury comprising representatives of industry, politics and organizations of disabled people. Audi employs people with physical disabilities for as long as possible within its established teams, including production. A joint study conducted by Audi and the University of St. Gallen has documented the success of this integration process.