Cars made with Success and Passion
The Audi group is one of the most successful manufacturers of premium automobiles, supercars and sporty motorcycles. In the 2016 fiscal year, the Audi Group delivered a total of 2,088,187 vehicles. This figure included 1,867,738 Audi core brand models, representing a 3.6% increase in deliveries to customers. The Lamborghini brand supplied 3,457 vehicles to customers, and Ducati supplied 55,451 motorcycles. The Audi Group increased its sales revenue by 1.5% in 2016, to €59,317 million. Operating profit reached €3,052 million, with an operating return on sales of 5.1%.
“Vorsprung durch Technik” – also applies to Sustainable Business
For Audi, corporate responsibility means taking account of economic, ecological and social factors in all decision-making, with the aim of securing a long-term competitive edge. In 2016, with our Strategy 2025 we focused on three major trends: Digitalization, Sustainability and Urbanization. This strategy is Audi’s roadmap for the future. We are pursuing the mission of increasing the sustainability of our vehicles and services along the entire value chain. In addition to our commitment to new drive technologies, we are also investing in carbon-neutral fuels – Audi e-fuels. We will continue to cut our production’s environmental footprint, while working on material cycles that leave no room for waste. And our demand for sustainability will feed into our supply chain. We have defined specific targets for each of these issues in Strategy 2025.
“Spend 30 minutes for 400 km – fast and simple battery charging”
Audi listens to the opinions and suggestions of relevant stakeholders as a guide for the ongoing development of the company’s business strategy. This dialog provides Audi with key pointers for long-term sustainability projects. A series of smaller scale opportunities for dialog will allow us to engage in greater depth with stakeholders in the future.
The third Audi Stakeholder Forum took place in Brussels last year. Politicians, business representatives and academics discussed the opportunities and challenges of e-mobility. These included prioritizing the expansion of the charging infrastructure, as well as finding suitable business models for the future. The first Audi Dealer Dialog 2016 in Ingolstadt also addressed the topic of sustainability. Audi discussed sustainability projects and initiatives with senior managers and dealership advisors. Abroad, Audi México held its first Stakeholder Dialog in Puebla. The discussion focused on regional engagement and interaction between the company and its local stakeholders.
The “Responsibility Perspective” series of lectures offers Audi employees the opportunity to share ideas on the subject of sustainability with NGO representatives, academics and politicians. Events organized in 2016 focused on issues of central relevance to Audi’s long-term viability: future mobility, responsible corporate management, digitalization and the transformation of the working environment. Professor Stefan Schaltegger, Head of the Center for Sustainability Management at Leuphana University in Lüneburg was among the keynote speakers invited. He talked about sustainable and ethical business practices in corporations. Professor Michael Bargende, Head of the Institute for Internal Combustion Engines and Automotive Engineering (IVK) at the University of Stuttgart, spoke about powertrains of the future. His discussion focused on the question “Is e-tron the diesel killer?”