[Translate to English:] Logo: Porsche

Driving in its Purest Form

Photo: Different Porsche models
Porsche 718 Boxster S – fuel consumption in l/100 km: urban 10.7-9.5 / extra-urban 6.5-6.0 / combined 8.1-7.3; CO2 emissions in g/km: 184-167 (combined); CO2 efficiency class: F/E

Porsche 911 Carrera S – fuel consumption in l/100 km: urban 12.2-10.1 / extra-urban 6.6-6.4 / combined 8.7-7.7; CO2 emissions in g/km: 199-174 (combined); CO2 efficiency class: F/E

Porsche Cayenne S – fuel consumption in l/100 km: urban 13.0 / extra-urban 8.0 / combined 9.8; CO2 emissions in g/km: 229 (combined); CO2 efficiency class: E

Porsche Macan S – fuel consumption in l/100 km: urban 11.6 / extra-urban 7.6 / combined 9.0; CO2 emissions in g/km: 212 (combined); CO2 efficiency class: E

Porsche Panamera S – fuel consumption in l/100 km: urban 12.2 / extra-urban 7.1 / combined 8.9; CO2 emissions in g/km: 207 (combined); CO2 efficiency class: E

Porsche is a leading manufacturer of exclusive sports cars and the most profitable carmaker in the world. Porsche sports cars have always stood for performance, quality and inimitable design. Last year the company, which has been a Volkswagen Group brand since 2012 and is represented in 129 markets around the world, sold 237,778 vehicles and recorded revenues of €22,318 million. This means 2016 was the most successful fiscal year in the company’s history. It was also the sixth year in a row in which the company achieved record sales revenue, operating result and deliveries. Porsche’s most important markets are Western Europe, China and the USA. The company’s headcount also reached record levels in 2016, increasing to 27,612 employees across all sites. These locations are currently being upgraded for future plans. At its main plant in Zuffenhausen, for example, 2016 has been all about preparing for the Mission E, Porsche’s first all-electric vehicle, which will soon roll off the production line at the factory. The investment of over €1 billion is also creating more than 1,400 new jobs.

2016 Highlights

“Porsche is investing in a sustainable future for its main plant in Zuffenhausen, injecting €1 billion into production of the first all-electric Porsche Mission E and creating 1,400 new jobs.”

Establishment of Porsche Sustainability Council

In the 2016 fiscal year, Porsche took an important step in its plans to expand stakeholder dialog by creating the Sustainability Council. Its five members, all internationally renowned in academic and social circles, held the Council’s first constituent meeting in November and met with the Porsche Executive Board for the first time. Professor Maximilian Gege (co-founder of B.A.U.M., the largest corporate network for sustainable business in Europe), Dr. Sonja Peterson (Scientific Director of the Institute for the World Economy in Kiel), Professor Lucia A. Reisch (a member of the German Council for Sustainable Development), Professor Ortwin Renn (Scientific Director of the Institute for Advanced Sustainability Studies e.V.) and Professor Klaus Töpfer (former German Federal Minister for the Environment, Nature Conservation and Nuclear Safety) will advise the company on issues and challenges arising from relevant ecological and social trends.

20 Years of Environmental Certification at Zuffenhausen

Saving energy, avoiding waste, printing on both sides of the page – every Porsche employee knows about conserving resources and contributing to the company’s environmental sustainability. On May 20, 2016, a team of independent assessors from TÜV carried out their audit of Porsche’s compliance with environmental standards in operations and production. In 1996, Porsche was one of the first companies in the federal state of Baden Württemberg to introduce an EMAS (Eco-Management and Audit Scheme) compliant environmental management system at its Zuffenhausen facility. The company obtained this certification in recognition of the system’s clearly defined processes, lines of responsibility, and effective implementation.

Refugee Integration Program

In spring 2016, Porsche AG introduced a comprehensive refugee integration program. Ten men and five women aged between 16 and 38 were given the opportunity to qualify for vocational training or direct entry to a profession by attending a six-month integration program drawn up by Porsche. The program participants came from Eritrea, Syria, Afghanistan, Iran and Iraq. The program focuses on teaching German as well as basic technical skills and cultural awareness. The 13 people who took part in the first year of the program completed the course successfully, with outcomes such as going directly into employment, embarking on a course of vocational training or participating in further initiatives. A new cohort of 15 refugees joined the ongoing program in January 2017.

Stakeholder Dialog

Informing Local Residents about Construction Work in Zuffenhausen

Stakeholder groups involved: local residents and interested members of the public.

Form of dialog: letters were sent to residents living in the vicinity of the main plant in Zuffenhausen inviting them to attend an information event; this event included an explanation of the planned construction works, a question and answer session and a tour of the “Central Workshops” construction site.

“targa” Newspaper for Residents

Stakeholder groups involved: local residents living in the vicinity of the Zuffenhausen, Weissach and Leipzig sites

Form of dialog: site-specific information was provided to local residents and interested members of the public about new developments at Porsche such as construction projects, far-reaching company decisions and social outreach activities. Also, two email addresses – targa[at]porsche.de and nachgefragt[at]porsche.de – were set up so that interested readers could ask questions and provide feedback.

Customer surveys

Stakeholder groups involved: customers

Form of dialog: the Sales and Marketing department has christened 2015 “Customer Satisfaction Year” with a view to further improving the quality of customer care worldwide. Under the “Customer Experience Management” initiative, Porsche has implemented hundreds of measures aimed at ensuring high standards of customer service throughout the entire customer lifecycle. As part of the initiative, customer satisfaction surveys generate approximately 17,000 responses every month. This feedback directly reflects customer experience and feeds into the continuous improvement process.

Identification and Analysis of Key Stakeholder Topics in 2015

The 2015 stakeholder survey on Porsche’s sustainability performance identified the following topics as particularly relevant (top five, in descending order of priority): long-term economic stability, long-term customer relationships, health and safety, fuel consumption/vehicle emissions, and staff development. These and all other survey findings are translated directly into a “materiality matrix”, where they are ranked according to their relevance to stakeholders on the one hand, and to the company on the other. This materiality analysis is then used by Porsche to set priorities for its sustainability reporting. In particular, it underpins the selection and editing of content in the Sustainability Report itself. At the same time, stakeholders’ opinions are also taken into account in internal decision-making, for example in issue prioritization and strategic planning.



U.S. Sales Satisfaction Index published by market research institute J.D. Power: First place in the overall brand ranking

U.S. Quality Study published by market research institute J.D. Power: Second place in the overall brand ranking and first place for the Porsche 911 and Macan in particular categories

Site awards

J.D. Power “Plant Quality Award”: Zuffenhausen headquarters takes third place in the “Europe/Africa” category


Automotive Top Career Award 2016

First place among students on automotive courses

Awards for social partnerships

“Vocational Training Award” 2015 from the German-Philippine Chamber of Commerce and Industry for the Porsche Training and Recruitment Center Asia (PTRCA) in Manila

In spring 2016, Porsche held a virtual press conference to present the Company’s second sustainability report. The latter uses four global megatrends to illustrate the challenges currently confronting sports car manufacturers and describe how Porsche is tackling them.