The Brand from Central Europe
With over 120 years of vehicle manufacturing experience, ŠKODA AUTO is the largest industrial company in the Czech Republic and the third oldest car manufacturer in the world. In 1991, ŠKODA AUTO was the fourth brand to be incorporated into the Volkswagen Group and was positioned as the Group’s entry-level brand. Since then the production has increased more than six-fold. Today, ŠKODA AUTO operates three production plants in the Czech Republic and one in India, with ŠKODA vehicles also produced in China, Russia, the Slovak Republic, the Ukraine and Kazakhstan.
ŠKODA AUTO currently generates about 8% of the Czech Republic’s total exports, supplying vehicles to over 100 countries on five continents. Its product portfolio comprises models in all categories. The seven model series meet virtually all customer needs. Each model has its own unique positioning and interprets the ŠKODA brand’s pledge differently for each of its target groups and market segments: from the ŠKODA CITIGO city car and the small ŠKODA FABIA to the compact ŠKODA RAPID and the ŠKODA OCTAVIA in the upper ranges of the compact class, the ŠKODA YETI off-roader through to the ŠKODA SUPERB at the high end of the model range and the brand’s new large SUV, the ŠKODA KODIAQ, presented to the public in September 2016.
2016 marked the fifth year of the ŠKODA AUTO growth strategy with 1,126,477 cars sold worldwide. ŠKODA’s European market share remained above 4%, while China maintained its position as the brand’s strongest market with 317,088 cars sold - an increase of 12.6% over 2015.
In recent years, ŠKODA AUTO was regularly featured at the top of the “Czech 100 Best” rankings in the “Most Important Company” and “Most Admired Company” categories. ŠKODA AUTO employs more than 28,600 people, and is the only company in the Czech Republic to operate its own vocational school and university. The company has won the “Employer of the Year” award on numerous occasions.
Sustainability is key to the success of ŠKODA AUTO in facing present and future challenges. For ŠKODA AUTO sustainability involves the creation and sharing of values between the company and all stakeholders, internal and external. The company creates shared values through its CSR activities and GreenFuture environmental strategy, but also by establishing and adhering to principles of ethical and transparent conduct.
“Generous Donations by ŠKODA Employees – 1,77 Million Czech Koruna for Charitable Projects”
As a brand, ŠKODA always aims to maintain close contact with its main stakeholders such as employees, communities, customers, governmental and other administrational bodies, suppliers, academics, NGOs, professional organizations. ŠKODA identifies relevant needs and requirements through personal discussions, meetings, and participation in public forums, seminars and university lectures. ŠKODA has so far used information from the Volkswagen Group’s stakeholder survey and materiality matrix. In 2016, ŠKODA AUTO launched a process of stakeholder assessment in cooperation with PriceWaterhouseCoopers. After reaching major milestones by the end of 2016, the process will be continued in 2017.