Bringing the Future to Series Production
The "TRANSFORM 2025+ strategy" is a comprehensive redefinition of the Volkswagen brand. The new strategy focuses on clearer brand positioning across the various regions and segments, backed by significant improvements in efficiency and productivity. At the same time, the brand is investing in electric mobility and connectivity. The “pact for the future” will make the Volkswagen brand more competitive, getting it into shape for the future. It lays the foundation for the company’s transformation from an automotive manufacturer into a successful mobility services provider. In 2016, the I.D. concept vehicle and the BUDD-e both captured the world’s attention. Both concepts are based on the Modular Electrification Toolkit (MEB) platform for electric vehicles. The brand also celebrated the Golf GTi’s 40th birthday.